Coutts rebrand 2021

Private bank Coutts launched the first full-scale advertising campaign in its history and its first brand campaign in 50 years.

The campaign aimed to reflect the bank’s values and target a new generation of wealth creators. This includes digital entrepreneurs, influencers, e-sports players, and musicians. The concept, Real Success Takes True Character, was created with The&Partnership and celebrated sustainable achievement by acting in the right way.

The campaign won awards and recognition, particularly for its strategic media planning.