The brief was to develop a unique message for Coutts support of the LGBT+ community which could be used across a multitude of internal and external channels.

It had been felt that in previous years Coutts participation in the parade and the activity around it had been subdued.

So we went big and bold and decided to create a window display at the Coutts head office on the Strand knowing it would be seen by participants of the parade as the start was just around the corner in Trafalgar Square.

The design from the window was taken through all the touchpoints for the campaign which included t-shirts, banners, emails and even a taxi.